Habitual Capital
Join a Community of Like-Minded Entrepreneurs and Investors
The Epitome of Innovation
Our Good Habits Come From Our Good Values
Humanity First
People before profits. Success for the whole person, not just the business person.
Build Intentionally
Go slow and build a strong foundation that survives as the future unfolds.
Transparent Communication
Share what matters. No selective messaging. Bag news ages poorly.
Accelerated Outcomes
Seek the path of least resistance, find the exit, take the win.
Invest with Integrity
Support great institutions with great people and great projects. Apply objectivity to assumptions, analysis, and decision-making.
Scientific Thinking
Identify the most encompassing theory for success. Always be open to having your convictions challenged.
Embrace Good Habits
Explore your capital options and grow your business with Habitual's supportive process.
Habitual offers novel funding options that fit your growth needs in this moment.
Keep Your Equity
Our non-dilutive funds leave you with the option to keep all your ownership intact.
Built for Growth
Pay back anywhere between 1-5% of your revenue per month, leaving more discretion to reinvest your margin.
Downturn-Protected
If revenue drops, then pay back less. We're on the same team.
Fast Funding
Get a fast, informed decision with specific milestones outlined for accessing more capital.
Fractional Support Services
Need Executive, Strategic, People, Financial, or Data Support teams? We built a back office to support you.
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